Who it is for
New startups or established KSA companies aiming to modernize their visual language, build consistency, and stand out in the market.
A nibras service
Logo design, brand guidelines, bilingual typography systems, colour, templates and applications — an identity that stays consistent wherever it is used.
Brand Identity
What we build
An identity is not a logo. It is the set of decisions that lets a team produce work for years without the brand drifting — the type, the colour, the spacing, the tone and the rules that make a new template look like it belongs.
Who it is for
New businesses building an identity from nothing, and established Saudi companies whose visual language has aged or fragmented across the teams using it.
What is delivered
- Logo design and its full lockup set — horizontal, stacked, icon-only, and the minimum sizes each survives.
- Bilingual typography — an Arabic and Latin pairing chosen to sit together, which is the part most identities get wrong.
- Colour system with defined roles, not just a palette, so contrast and hierarchy are decided rather than improvised.
- Social and campaign templates the team can actually use.
- Applications — menus, packaging, signage, stationery, whatever the business genuinely produces.
- Brand guidelines written as working rules, with the mistakes to avoid, not only the ideal cases.
Why bilingual identity is its own problem
Most identity systems are designed in Latin type and have Arabic added afterwards, which is why so many Saudi brands have an Arabic wordmark that feels like a translation of the logo rather than part of it. Arabic and Latin differ in weight distribution, baseline behaviour and how they hold at small sizes. We design the pairing deliberately, so neither language looks like the afterthought.
Brand Identity
How we engage
Project-based branding package or design-system retainer.
Brand Identity
Key deliverables
Custom Logo Design & Visual Direction
Color Palettes, Typography & Brand Rules
Social Media Templates & Stationery Layouts
UI/UX Concept & Interface Guidelines
How the work moves
How the work moves
A clear path that turns direction into assets ready to launch, measure, and improve.
Frequently asked questions
Do you design the Arabic and English versions of the logo together?
Yes, and deliberately so. Arabic and Latin scripts differ in weight, baseline and how they hold at small sizes, so an Arabic wordmark added after the fact almost always reads as a translation rather than part of the identity.
What do we actually receive at the end?
The logo and its full lockup set, a bilingual type system, a colour system with defined roles, usable templates, the applications the business needs, and written guidelines covering both correct use and the common mistakes.
Can you refresh an existing identity instead of replacing it?
Yes. Where there is recognition worth keeping, the work is usually tightening the system around it — typography, colour roles, templates and rules — rather than starting again.
Do you design menus, packaging and signage?
Yes, as brand applications. For restaurants and hospitality clients these are usually where the identity is judged, so they are treated as part of the system rather than as afterwards work.
Industries we do this for
How this service is applied in the sectors nibras works in.
Related services
nibras service
Social Media Management Agency in Riyadh
Content planning, consistent publishing, community management, page optimisation and monthly performance review across Instagram, TikTok and Snapchat — bilingual, run as one system.
nibras servicePhotography & Video Production Company in Riyadh
Photography and video production for food, products, spaces, experiences, campaigns and social — planned around the brand, the channel and the goal, not only around a nice frame.
nibras serviceContent Creation Agency in Riyadh
Creative concepts, reel ideas, scripts, captions, campaign messaging and seasonal content — developed around content pillars and the brand’s own voice.
